(The Business Per Usual) is an informative blog created by K. D. Music Consulting with the mission of inspiring, educating, and empowering aspiring music professionals through the development of their brands. The blog speaks on branding development topics in ‘everyday language’ that resonates with music professionals. With various topics such as: graphic design, web design, photography, video, business operations, sound design, and marketing & advertising, there is no shortage of valuable insight to consume
The INSPIRATION
Daily motivation via social media and email newsletters
The EDUCATION
Informative content delivered weekly covering various topics
The EMPOWERMENT
Instilling the confidence to succeed in aspiring music professionals
Behind the Brand
We created Le BPU+ (The Business Per Usual) with the premise that being successful in the music industry requires multiple elements working together cohesively. When this is done effectively, a great result is achieved. The overarching principle is executing projects flawlessly.
With every successful execution, skills are sharpened. Over time one’s skill set matures and begins to improve the quality of work of those around them. Much like the familiar phrase ‘steel sharpens steel.’
“Business Per Usual” is a mindset that we want instill in music professionals. The goal is that FLAWLESS EXECUTION is the standard for any project or body or work they are apart of.
The Logo Explained
The focal point of the logo shows a of a fictitious bust sculpture of a woman. The sculpture is a subtle head-nod to the timeless style of early greek and roman sculptures. Great art never dies and the same can be said for great music.
Timeless music is art.